Convention Survey

2025-26 NACMA Membership Survey · full workbook

Cross-tab insights

Findings that came out of pairing questions together, with the method we used to get each one.

Veteran members are the strongest advocates

83.3% of members with 11 or more years are Promoters, a 34.9 point gap over first-year members at 48.4%.

How we got this result

We compared responses to the question about likelihood to recommend NACMA membership (Q4) by how long respondents have been members (Q1), focusing on the Promoters group.

Sponsor alignment drives recommendation

81.8% of those who agree that sponsors influence their attitudes are Promoters, a 36.6 point gap over those who disagree.

How we got this result

We compared responses to the sponsor attitude question (Q14) to likelihood to recommend NACMA membership (Q4), focusing on the Promoters group.

Revenue satisfaction is a direct path to advocacy

Members who are very satisfied with Revenue Generation resources are the most likely to be Promoters.

How we got this result

We compared satisfaction with revenue generation resources (Q2) to likelihood to recommend NACMA membership (Q4), focusing on the Promoters group.

Research access is a high value benefit

78% rated access to research as very important or critical for their NACMA membership.

How we got this result

We summarized responses to the question about the importance of access to research related to college athletics and fans (Q7).

Top Slack themes

The most valuable elements members named for the Slack Workspace were Peer Learning and Networking, Real-Time Communication, and Platform Awareness.

How we got this result

We reviewed the open-ended responses about the NACMA Slack Workspace (Q8) and grouped them into themes by shared subject.

Question 1

How long have you been a NACMA member?

This is my first year31 · 14.6%
2-3 years57 · 26.9%
4-5 years39 · 18.4%
6-10 years37 · 17.4%
11 or more years48 · 22.6%
I am not a member0 · 0.0%
Answer ChoicesResponses
Answered212
Skipped0

Question 2

How satisfied are you with the tools, training and resources that NACMA provides you in the following categories?

Revenue Generation3 · 1.4%
Fan Development3 · 1.4%
Brand Management2 · 0.9%
Very dissatisfiedDissatisfiedNeither satisfied nor dissatisfiedSatisfiedVery satisfiedTotalWeighted Average
Answered212
Skipped0

Question 3

In order, please rank each pillar's relevance to your current job function/responsibilities.

Revenue Generation78 · 42.4%
Fan Development88 · 47.8%
Brand Management18 · 9.7%
123TotalScore
Answered185
Skipped27

Question 4

How likely is it that you would recommend a NACMA membership to a friend or colleague?

Detractors (0-6)Passive (7-8)Promoters (9-10)Net Promoter Score
8.0%1732.6%6959.4%12651.42
Answered212
Skipped0

Question 5

Will your 2026-2027 NACMA membership be paid for by your institution (directly or reimbursed)?

Yes, my institution covers the cost of my membership198 · 93.4%
No, I pay for my membership personally.9 · 4.3%
Not sure (please specify)5 · 2.4%
Answer ChoicesResponses
Answered212
Skipped0
Respondent IDResponse DateNot sure (please specify)TagsSentimentThematic Analysis (user)Thematic Analysis (auto-tagged)
115124281018Jun 22 2026 09:48 AMI am moving jobs and I'm not sure if my new institution will pay for it.Neutral
115105820681May 22 2026 10:53 AMI am primary ICLA so i do not think I will rejoin but I have enjoyed working with several of youPositive
115105816116May 22 2026 10:45 AMReimbursed through 2026 Convention StipendNeutral
115093814240May 05 2026 11:13 AMnot sure if we have the budget for everyone Neutral
115093806909May 05 2026 11:05 AMProfessional development for travel has been cut, so unsure if membership will be cut as well.Neutral

Question 6

In the past year, how often have you engaged with NACMA (e.g. attending events (virtually or in-person), participating in discussions, using resources)?

Weekly27 · 12.8%
Monthly84 · 39.8%
A few times/year71 · 33.7%
Rarely29 · 13.7%
Answer ChoicesResponses
Answered211
Skipped1

Question 7

How important are the following NACMA membership benefits to you? (If you are unaware of one of the benefits below, please select N/A.)

Access to NACMA Online Community5 · 2.4%
Access to NACMA Slack Channel36 · 17.0%
Non-convention webinars or other virtual events (Live and NACMA+ pre-recorded sessions)16 · 7.6%
Access to NACMA Convention6 · 2.8%
Opportunity to broaden professional network1 · 0.5%
Opportunity to participate in the NACMA Mentorship program20 · 9.5%
Opportunity to participate in the NACMA Awards program22 · 10.4%
Opportunity to receive Athletics Administration Magazine82 · 38.7%
NACDA Daily Review email39 · 18.5%
NACMA Gameplan email27 · 12.9%
Access to research related to college athletics and fans4 · 1.9%
Not importantSomewhat importantVery importantCriticalN/ATotalWeighted Average
Answered212
Skipped0

Question 8

Regarding the introduction of the official NACMA Slack Workspace, please share your thoughts on the most valuable elements of this new tool and/or areas for suggested improvements.

Answered137
Skipped75
Respondent IDResponse DateResponsesTagsSentimentThematic Analysis (user)Thematic Analysis (auto-tagged)
115133934926Jul 08 2026 03:36 PMI think this doubled the value of NACMA. Super easy place to ask questions, get suggestions, and chime in on discussions. I have really found value in this addition.Positive
115127745504Jun 27 2026 04:12 PMI really enjoy that this platform gives me the option to ask a question and get responses from people all across the country even if I do not know them personally. This is great tool for receiving information quickly, and helps save time. This is a great way to learn how other schools do things.PositivePeer Learning and Networking, Resource Access
115124350984Jun 22 2026 11:32 AMThe most valuable elements of the NACMA Slack Workspace in my opinion are the job openings and best practices channels.PositiveJob Board, Best Practices Sharing
115124281018Jun 22 2026 09:48 AMI haven't used it much so far but I have heard from my coworkers that it is an amazing channel that is very helpful.PositiveNo applied theme*
115124263928Jun 22 2026 09:22 AMCommunity space for us to ask best practices, etc.PositiveBest Practices Sharing
115122794406Jun 18 2026 09:49 PMNot familiar with this NeutralNo applied theme*
115122602465Jun 18 2026 03:14 PMI think that the large scale chat rooms for job openings and ideation have a potential to be very helpful. If you do not check it regularly, it is very easy to miss messages, which can be a disadvantage if you use it with a mentor/mentee situation, or if you just reach out to a colleague in general. PositiveChannel Navigation, Collaboration
115122569584Jun 18 2026 02:28 PMI think Slacma has been a great addition to the membership, allows for a faster response and collaboration among marketers. Looking forward to it growing and being used more.PositiveCommunity Building, Collaboration
115118160224Jun 11 2026 04:13 PMI like the weekly automation of asking teams to share what they have seen done well around the industry. I think a way to drive more engagement and conversation on the #best-practices channel would be to have our NACMA Instagram Takeover participants recap what they did and offer a few photos. This would help provide examples on how to start these conversations for the future.PositiveConversation Engagement, Best Practices Sharing
115116669907Jun 09 2026 04:12 PMThis is a tool i have yet to explore NeutralNo applied theme*
115108049515May 26 2026 04:52 PMI forget about it. When I get on it, I like it. I just don't engage frequently enough.NeutralUser Engagement
115107698893May 26 2026 10:16 AMI didn't know this existed. NeutralNo applied theme*
115106350744May 23 2026 11:02 AMI don't use it.NeutralNo applied theme*
115106133091May 22 2026 08:17 PMWe need to get more users and active participantsNeutralUser Engagement
115105999350May 22 2026 03:22 PMIt’s been a great tool for exchanging ideas and best practices. I don’t have any critiques!PositiveBest Practices Sharing
115105994000May 22 2026 03:14 PMNever used itNeutralNo applied theme*
115105934774May 22 2026 01:42 PMI have not used it yet. NeutralNo applied theme*
115105882704May 22 2026 12:23 PMI have not used this yet but it sounds like a great idea. Did not know it was a thingPositivePlatform Awareness
115105882605May 22 2026 12:23 PMI have not explored this yetNeutralNo applied theme*
115105860200May 22 2026 11:50 AMaccess to many professionals to ask questions, learn new strategiesPositivePeer Learning and Networking
115105853379May 22 2026 11:40 AMIt's been a nice communication tool. PositiveReal-Time Communication
115105834983May 22 2026 11:13 AMNice to have the community respond in real time and provide support for new ideasPositiveReal-Time Communication, Peer Learning and Networking
115105828928May 22 2026 11:04 AMI didnt use itNeutralNo applied theme*
115105821762May 22 2026 10:54 AMGreat way to drive conversation quickly and easily.PositiveReal-Time Communication
115105820991May 22 2026 10:53 AMDidn't know it was introduced, so I have not used it.NeutralPlatform Awareness
115105816116May 22 2026 10:45 AMNeed to get on the channelNeutralNo applied theme*
115105812007May 22 2026 10:39 AMI was added late, and don't use it as much as I probably should. NeutralUser Onboarding
115105811088May 22 2026 10:38 AMI haven't utilized this. NeutralNo applied theme*
115099005072May 12 2026 03:52 PMIt's been great! We need to help each other out as much as we can. Love it compared to the emails.PositivePlatform Comparison and Preferences, Conversation Engagement
115096358065May 08 2026 11:49 AMI am looking forward to it! PositiveNo applied theme*
115095781224May 07 2026 04:18 PMI think it is great. I love the real time aspect that allows for idea sharing.PositiveReal-Time Communication
115095534633May 07 2026 11:43 AMMentor programNeutralPeer Learning and Networking
115094190535May 05 2026 07:22 PMEnjoy the easy interaction and access.PositivePlatform Access and Usability
115094124975May 05 2026 05:22 PMI really like this tool. It is helpful to have quick connection with people in the industry.PositivePeer Learning and Networking
115094006045May 05 2026 02:51 PMJust the overall ability for everyone to interact with each other easily.PositivePlatform Access and Usability
115093931846May 05 2026 01:25 PMI am still trying to figure out how to use it at the moment.NeutralUser Onboarding
115093875526May 05 2026 12:23 PMN/AUnknownNo applied theme*
115093858973May 05 2026 12:04 PMThe best practices and halftime acts channels are elite and incredibly helpful. More participation from other people would be the biggest help but impossible to police.PositiveUser Engagement, Best Practices Sharing
115093846536May 05 2026 11:50 AMI use it very rarely; we don't use Slack internally so I never have it open.NeutralTool and Convention Integration
115093838579May 05 2026 11:41 AMVery helpful to read and pick up ideas.PositivePeer Learning and Networking
115093831824May 05 2026 11:33 AMHave not used the NACMA Slack Workspace.NeutralNo applied theme*
115093831285May 05 2026 11:32 AMFaster communication.NeutralReal-Time Communication
115093828262May 05 2026 11:29 AMThis is the first I am hearing of the Slack Workspace, so I must have missed that in emails. That being said, I am unsure what I find most valuable.NeutralPlatform Awareness
115093823527May 05 2026 11:23 AMI have not used it, but my boss has and really likes it.PositiveNo applied theme*
115093818436May 05 2026 11:18 AMIs a space for quick collaboration or peer guidanceNeutralReal-Time Communication
115093816995May 05 2026 11:16 AMI think the best practices and job board is the most helpful. This was a great call as the discussion board email updates seemed like they ran past their usefulness with the lack of immediacy in replies.PositiveBest Practices Sharing, Job Board, Real-Time Communication
115093815388May 05 2026 11:14 AMI think add slack was great! Much better than logging into a posting board!PositivePlatform Comparison and Preferences
115093814229May 05 2026 11:13 AMSlack has been a great tool to get some quick questions asked and ideas flowing! PositiveReal-Time Communication, Peer Learning and Networking
115093814240May 05 2026 11:13 AMI like how it is more real time. When I first joined NACMA, the fourms weren't really used. Having Slack makes it easier to communicate with other people in the industry in fast time. PositiveReal-Time Communication, Peer Learning and Networking
115093812310May 05 2026 11:11 AMAllows you to collaborate a lot easier!PositiveCollaboration
115093812109May 05 2026 11:10 AMI have yet to use it.NeutralNo applied theme*
115093810079May 05 2026 11:08 AMI was unaware it was even a thing.NeutralNo applied theme*
115093806909May 05 2026 11:05 AMI have not used this tool.NeutralNo applied theme*
115093806287May 05 2026 11:04 AMN/AUnknownNo applied theme*
115093806667May 05 2026 11:04 AMN/AUnknownNo applied theme*
115093806712May 05 2026 11:04 AMHaven’t used it much NeutralNo applied theme*
115093804961May 05 2026 11:03 AMDon't currently useNeutralNo applied theme*
115090826783Apr 30 2026 10:49 AMN/AUnknownNo applied theme*
115084696394Apr 22 2026 01:49 PMI have not utilized this resource this year, but can look to do so next year.NeutralNo applied theme*
115084614251Apr 22 2026 12:13 PMI have not used it yet. looking forward to using it in the future. NeutralNo applied theme*
115084033660Apr 21 2026 04:44 PMHaven't looked at it very much yet.NeutralNo applied theme*
115083985048Apr 21 2026 03:35 PMI love the quick access to others. Being able to quickly respond and chat with others is a great advantage. Sometimes, the chat is extremely quiet and interaction from NACMA Board might bring more usage.PositiveReal-Time Communication, Community Building
115083918366Apr 21 2026 02:13 PMI already use it so that's nice to have it in one spotPositiveResource Access
115083904931Apr 21 2026 01:56 PMI have not had time to use it yet.NeutralNo applied theme*
115083872563Apr 21 2026 01:12 PMNetwork and mentorship! PositivePeer Learning and Networking
115083840706Apr 21 2026 12:32 PMI didn't even know you had a Slack channel. We are a Microsoft Teams campus, but I love Slack and I'd love to investigate these opportunities. PositivePlatform Awareness
115083835770Apr 21 2026 12:26 PMStill haven't investigated deeply enough to get an informed opinion.NeutralNo applied theme*
115083826371Apr 21 2026 12:14 PMI like the best new ideas/best thing you saw this week channel PositiveBest Practices Sharing
115083788497Apr 21 2026 11:29 AMDon't use.NeutralNo applied theme*
115083788131Apr 21 2026 11:28 AMGreat opportunity to provide quick feedback from peers about best practices (much easier to provide responses than the message board). Also enjoy the job-board - it makes it easier to view/digest job openings. PositiveJob Board, Best Practices Sharing
115083775937Apr 21 2026 11:13 AMI have not used this. NeutralNo applied theme*
115083770508Apr 21 2026 11:07 AMUnfortunately have not had the time to access this tool. NeutralNo applied theme*
115083767814Apr 21 2026 11:03 AMThe ability to communicate with other marketing/CRO/fan engagement professionals about ideas and best practices is the most valuable part of this new tool for me. Also, as a "new" marketing professional, I like to look at the different level job postings that are shared so I can see what institutions are looking for in the profession. PositiveJob Board, Peer Learning and Networking
115083761959Apr 21 2026 10:57 AMI love the SLACKMA as it has allowed me to network much easier. Since joining the slackma I was able to increase my overall number of people reaching back out to me for general questions or networking opportunites. PositivePeer Learning and Networking
115083757161Apr 21 2026 10:51 AMI just haven't used it as much, but it's nice that we could reach out to everyone at the drop of a dime.PositivePlatform Access and Usability
115083747674Apr 21 2026 10:41 AMI love all of it. It also helps bring all members together in an easy to use, collaborative workspace when most people may not have interacted with each other. I enjoy "SLAC[K]MA" a lot and find it more engaging than the daily newsletter in some instances. PositivePlatform Comparison and Preferences, Collaboration
115083745609Apr 21 2026 10:38 AMN/A (have not used)NeutralNo applied theme*
115083744927Apr 21 2026 10:37 AMLove this space for everyone to connect PositiveCommunity Building
115083745313Apr 21 2026 10:37 AMJust having a place to bounce ideas around and see new ideas and thoughtsPositivePeer Learning and Networking
115083732634Apr 21 2026 10:22 AMdidn't know this was a thing, would like to have heard more about it before roll outNeutralPlatform Awareness
115083732632Apr 21 2026 10:22 AMI didn't know anything about the programNeutralNo applied theme*
115083730652Apr 21 2026 10:19 AMIt's been great being able to send quick questions or thoughts to colleagues in the industry and not have to do this in email. Being able to post jobs, connect about issues we are having or advice on where to start on projects has been great.PositiveEmail Integration and Efficiency, Job Board
115083730841Apr 21 2026 10:19 AMHaven't had a chance to dive into it yet NeutralNo applied theme*
115083729333Apr 21 2026 10:18 AMI have enjoyed seeing what other schools are planning and made me realize how much of what someone is thinking of doing matches what others might have been planning. PositivePeer Learning and Networking
115083728466Apr 21 2026 10:17 AMN/AUnknownNo applied theme*
115083727991Apr 21 2026 10:16 AMI have not utilized this- I will make an effort to do so. I think it would be beneficial. PositiveNo applied theme*
115083725264Apr 21 2026 10:13 AMI wasn't even aware that there was a new slack channel!NeutralPlatform Awareness
115083724860Apr 21 2026 10:12 AMIndifferent, didn't feel the need to utilize itNeutralNo applied theme*
115083723431Apr 21 2026 10:10 AMI don't need another Slack channel to be part of NeutralPlatform Saturation
115083721923Apr 21 2026 10:09 AMI didn't know it was a thingNeutralNo applied theme*
115081689563Apr 17 2026 02:20 PMN/AUnknownNo applied theme*
115067925820Mar 26 2026 06:44 PMI have not used the Slack Workspace extensively. I check in and join conversations occasionally but not often. UnknownNo applied theme*
115067828631Mar 26 2026 04:01 PMI love it! I think it'll continue to grow as more members use it, so I think reminders sprinkled throughout the spring would be great. I also think if we're able to incorporate it in some way during convention, that would get more users in there for the longer term. UnknownUser Engagement, Tool and Convention Integration
115065276519Mar 23 2026 04:16 PMN/AUnknownNo applied theme*
115061656177Mar 17 2026 04:10 PMThis tool has been extremely helpful when it comes to finding vendors for products or learning how other schools have integrated dj's into their venues. UnknownPeer Learning and Networking
115057887689Mar 12 2026 07:02 AMI like the ability to connect quickly on specific topics. UnknownPeer Learning and Networking
115057475156Mar 11 2026 03:41 PMI was unaware of this UnknownNo applied theme*
115057458270Mar 11 2026 03:20 PMTo be honest, I haven't engaged with it much. I have joined it, but have not yet been active. UnknownNo applied theme*
115056690721Mar 10 2026 03:32 PMSlack has been great! So much easier and quick than email which folks get behind on. UnknownEmail Integration and Efficiency
115054563595Mar 06 2026 05:43 PMI think the NACMA Slack workspace is another great outlet for members to connect and share ideas in real time. It’s valuable to be able to quickly see what other departments are doing and learn from the strategies or initiatives being discussed across the membership. I’ll admit that I’m not on the platform constantly, but I do check in periodically to see what conversations are happening and what ideas are being shared. As more members continue to engage and contribute, I think the platform will become even more valuable as a collaborative space for the NACMA community.UnknownReal-Time Communication, Peer Learning and Networking
115054426147Mar 06 2026 01:59 PMI have not been able to dig into it a lot UnknownNo applied theme*
115053735233Mar 05 2026 03:12 PMN/AUnknownNo applied theme*
115053649314Mar 05 2026 01:19 PMI think this is a great new tool! It's much more accessible than the discussion boards, and more approachable as well UnknownPlatform Access and Usability
115052814849Mar 04 2026 12:02 PMHaven't used it yet.UnknownNo applied theme*
115052756088Mar 04 2026 10:50 AMN/AUnknownNo applied theme*
115052332727Mar 03 2026 07:11 PMN/AUnknownNo applied theme*
115052236598Mar 03 2026 04:26 PMI really enjoy it! I feel like it's a lot more comfortable for people to chat there, compared to the online library.UnknownConversation Engagement
115052220295Mar 03 2026 04:04 PMHave not used.UnknownNo applied theme*
115052011006Mar 03 2026 11:44 AMGathering ideas and easy way to respond to othersUnknownReal-Time Communication
115051545460Mar 02 2026 07:10 PMMuch easier for conversations and engaging with peersUnknownConversation Engagement
115051536174Mar 02 2026 06:52 PMWas not aware of this opportunity but would like to no more.UnknownPlatform Awareness
115051500815Mar 02 2026 05:49 PMI have not used it so not sure.UnknownNo applied theme*
115051429949Mar 02 2026 04:20 PMI did not know this was a thing! How can I join?UnknownPlatform Awareness
115051369930Mar 02 2026 03:16 PMIt is much easier to engage in conversationUnknownConversation Engagement
115051365251Mar 02 2026 03:11 PMI think it will become very useful, just taking a little time for people to get used to. I think if someone can help facilitate conversations, it would help the chatUnknownUser Engagement
115051354828Mar 02 2026 02:59 PMFirst year joining. I didn’t know about it. UnknownPlatform Awareness
115051349235Mar 02 2026 02:51 PMSomething I think is a great tool I just do not have this platform so i am not utilizing as much as i should. UnknownPlatform Access and Usability
115051346707Mar 02 2026 02:48 PMLove the ability to get feedback fast from those that participate. Wish there could be an element of it on the daily review emails showing recent convos.UnknownEmail Integration and Efficiency, Real-Time Communication
115051338461Mar 02 2026 02:37 PMN/AUnknownNo applied theme*
115051285683Mar 02 2026 01:37 PMHaven't used it.UnknownNo applied theme*
115051285089Mar 02 2026 01:36 PMBiggest benefit? Easier + more efficient communication with colleagues that doesn't bog down inboxes. UnknownEmail Integration and Efficiency
115051266264Mar 02 2026 01:15 PMI do not use this, but would like to be on it.UnknownPlatform Access and Usability
115051251430Mar 02 2026 01:01 PMincreased collaborationUnknownCollaboration
115051236261Mar 02 2026 12:42 PMAllows for quick & easy feedback, best of practices from anyone - often times getting the opportunity to get feedback from a person or school that wouldn't have otherwise been in my direct network. To improve, continue to get more active users. UnknownUser Engagement, Best Practices Sharing
115051221179Mar 02 2026 12:27 PMI think this is a great tool! I look at it almost daily, and love being able to jump from channel to channel. I also chat with my mentee and my mentor group a lot in separate conversation threads. I think that this is super useful, easy to use, and essentially a one-stop shop for everything you need!UnknownPlatform Comparison and Preferences, Channel Navigation
115051217574Mar 02 2026 12:22 PMHave not used, but definitely interested in checking it out!Unknown
115051215558Mar 02 2026 12:20 PMThe introduction of the NACMA Slack Workspace is a strong step toward modernizing communication and creating a more connected, real-time professional community. One of the most valuable elements is the ability to facilitate instant collaboration across institutions, allowing members to quickly share ideas, troubleshoot challenges, and exchange best practices without the delays of email. This is especially beneficial in collegiate athletics, where timelines are tight and peer insight can directly impact event execution and fan engagement. Another key strength is the opportunity for community-building through channel segmentation. Having dedicated channels for areas like marketing, ticketing, creative, sponsorship, and fan experience allows professionals to engage in more focused, relevant discussions. It also creates space for members at different levels—whether entry-level or senior leadership—to contribute and learn in ways that feel accessible and organized. Additionally, the Slack workspace enhances knowledge sharing and resource accessibility. Whether it’s sharing successful campaign examples, promotional scripts, or operational strategies, the platform can become a living library of ideas that members can reference in real time. This has the potential to elevate the overall standard of work across NACMA institutions. In terms of suggested improvements, it will be important to establish clear channel structure and moderation guidelines early on. Without intentional organization, Slack can quickly become cluttered or overwhelming, reducing its effectiveness. Creating standardized naming conventions, pinned resources, and channel descriptions would help users navigate the platform more efficiently. Another opportunity lies in driving consistent engagement. Encouraging participation through prompts, weekly discussion topics, or highlighting member contributions could prevent the workspace from becoming stagnant. NACMA leadership or designated moderators could play a role in sparking conversations and ensuring ongoing value. Finally, integrating professional development opportunities—such as AMA (Ask Me Anything) sessions with industry leaders, live discussions during major events, or resource drops tied to the academic calendar—would further differentiate the Slack workspace as not just a communication tool, but a central hub for growth and innovation. Overall, the NACMA Slack Workspace has significant potential to strengthen connectivity, collaboration, and creativity across the membership, provided it is supported with thoughtful structure and active engagement strategies.UnknownCommunity Building, Platform Moderation, Collaboration
115051191463Mar 02 2026 11:54 AMI am not a part of it but would like to be.UnknownPlatform Access and Usability
115051185837Mar 02 2026 11:47 AMDid not utilize this yearUnknownNo applied theme*
115051180127Mar 02 2026 11:40 AMI have not used itUnknownNo applied theme*
115051178400Mar 02 2026 11:38 AMEnjoy the ability to have a space to share best practices and tips for others in the community.UnknownBest Practices Sharing
115051167463Mar 02 2026 11:24 AMI was unaware of this optionUnknownPlatform Awareness
115051164722Mar 02 2026 11:20 AMLove the best practices and job board panels! UnknownJob Board
115051159376Mar 02 2026 11:13 AMI LOVE the Slack Workspace! I feel as though it is a quicker way to connect with marketing professionals, and get answers or feedback than the discussion board on the NACMA website was.UnknownReal-Time Communication
115051157699Mar 02 2026 11:11 AMI have really enjoyed having the Slack channel. It's kept me connected to others in the industry and allowed me to stay updated on trends. I have come across others who are not super familiar that it exists - so continued awareness about the channel will be beneficial.UnknownPlatform Awareness, Peer Learning and Networking
115051156610Mar 02 2026 11:10 AMIt is nice that we can message people in real time and get answers from a wider group.UnknownReal-Time Communication
115051156225Mar 02 2026 11:09 AMThis has been a really awesome feature - so much easier to engage than message boards and chain emails. UnknownPlatform Comparison and Preferences

Question 9

What additional benefits would you like to be part of your membership?

Answered84
Skipped128
Respondent IDResponse DateResponsesTagsSentimentThematic Analysis (user)Thematic Analysis (auto-tagged)
115127745504Jun 27 2026 04:12 PMFor me personally, I am always looking for more networking opportunities. It would also be great if there was a way to make attending the convention more cost friendly, but not sure how realistic that is. I really enjoy going to the convention every year and I always learn a lot that I put into practice, but I do not always want to have to rely on receiving a stipend to be able to go. If there is a way to make attending the convention more cost friendly, that would be a huge perk for me.PositiveDiscounts and Cost Savings, Professional Networking Opportunities
115124350984Jun 22 2026 11:32 AMn/aUnknownNo applied theme*
115124281018Jun 22 2026 09:48 AMNone, it's great!PositiveNo applied theme*
115124263928Jun 22 2026 09:22 AMMore inclusivity in cohorts and other small groupsNeutralMember Onboarding and Inclusivity
115118160224Jun 11 2026 04:13 PMNone come to mind at this time.NeutralNo applied theme*
115108049515May 26 2026 04:52 PMNAUnknownNo applied theme*
115106350744May 23 2026 11:02 AMN/A.UnknownNo applied theme*
115106133091May 22 2026 08:17 PMMore interactive networking opportunities. Sport administration connectionsNeutralProfessional Networking Opportunities
115105999350May 22 2026 03:22 PMInstead of having to apply for select groups like the NACMA mid-level manager cohort, it would nice if anyone interested had the chance to sign up.NeutralMember Onboarding and Inclusivity
115105994000May 22 2026 03:14 PMI went to NACMA workshop in Fort Worth this spring. It was the best part of the membership for me this year.PositiveNo applied theme*
115105934774May 22 2026 01:42 PMI like it how it is now. So many tools to use. I need to explore all of them. PositiveNo applied theme*
115105882704May 22 2026 12:23 PMPossible groups for in conference marketing teams to meet or small groups for similar schools. NeutralProfessional Networking Opportunities
115105882605May 22 2026 12:23 PMAbility to have more meetings with professionals in the field NeutralProfessional Networking Opportunities
115105853379May 22 2026 11:40 AMReduced cost for convention entry. NeutralDiscounts and Cost Savings
115105834983May 22 2026 11:13 AMBest practices, easy way to share ideas and determine the latest best practices.NeutralResource and Best Practice Sharing
115105828928May 22 2026 11:04 AMMy mentorship has not been great. We have met once.NegativeMentorship Program Quality
115105816116May 22 2026 10:45 AMN/AUnknownNo applied theme*
115105812007May 22 2026 10:39 AMI can't think of anything. NeutralNo applied theme*
115099005072May 12 2026 03:52 PMMore non-DI programming...discounts for convention presenters...better undergrad student involvement (CSC does a great job)...more content sharing of great graphics (similar to Skull Sparks)NeutralResource and Best Practice Sharing, Discounts and Cost Savings, Undergraduate Student Engagement, Specialized School Programming
115094124975May 05 2026 05:22 PMI think I would like more webinars. We typically do not have it in our budget to attend the NACMA convention (this year we are able to send 1 person from our department or the first time in years). At least speaking for our department at WKU, we would love to have some more virtual opportunities to hear form speakers and network with peers throughout the year. NeutralProfessional Networking Opportunities, Virtual Programming Offerings
115094006045May 05 2026 02:51 PMn/aUnknownNo applied theme*
115093931846May 05 2026 01:25 PMI enjoy the benefits that are given to me now.PositiveNo applied theme*
115093875526May 05 2026 12:23 PMAccess to research and trends to help make data driven decisions. NeutralResearch and Industry Trends
115093858973May 05 2026 12:04 PMDiscounted rates for the conference. Clearer guidellines on how to win one of the scholarships.NeutralAwards and Recognition, Discounts and Cost Savings
115093838579May 05 2026 11:41 AMN/AUnknownNo applied theme*
115093831824May 05 2026 11:33 AMUnsure.NeutralNo applied theme*
115093831285May 05 2026 11:32 AMN/AUnknownNo applied theme*
115093828262May 05 2026 11:29 AMUnsure.NeutralNo applied theme*
115093818436May 05 2026 11:18 AMdiscounts to b1g+ or ACCN or Big12 NeutralDiscounts and Cost Savings
115093815388May 05 2026 11:14 AMUnsureNeutralNo applied theme*
115093814229May 05 2026 11:13 AMNot sure if this exists or not, but are there any product discounts with any of NACMA's corporate partners for being a member?NeutralDiscounts and Cost Savings
115093812109May 05 2026 11:10 AMTBD, I have just recently joined and haven't been able to utilize the current offerings in full yet.NeutralNo applied theme*
115093806909May 05 2026 11:05 AMN/AUnknownNo applied theme*
115093806667May 05 2026 11:04 AMI think if NACMA had an internal job board for any available positions, it would better help us navigate opportunities or share them with colleagues.NeutralJob and Industry Directories
115093806287May 05 2026 11:04 AMEmailed reviews of what review committees liked most about Best Of awards. NeutralAwards and Recognition
115093806712May 05 2026 11:04 AMCan’t think of much NeutralNo applied theme*
115093804961May 05 2026 11:03 AMMore zooms or lectures if we can't attend the summer convention in personNeutralVirtual Programming Offerings
115084033660Apr 21 2026 04:44 PMNothing comes to mind at the moment. It's a professional organization. It helps networking and sharing of ideas, and that's all I ask. NeutralNo applied theme*
115083985048Apr 21 2026 03:35 PMI think it would be cool to have some cross-training between NACMA and COSIDA on social media.NeutralResource and Best Practice Sharing
115083904931Apr 21 2026 01:56 PMN/AUnknownNo applied theme*
115083872563Apr 21 2026 01:12 PMConventions! NeutralNo applied theme*
115083840706Apr 21 2026 12:32 PMI don't know how to articulate this the best, but we are a TINY "low-major," and we really need ways to collaborate in more meaningful ways. We don't have the resources to do a lot of the best work in College Sports, as much as I would like to. It would be great to connect us with similar schools. NegativeSpecialized School Programming
115083835770Apr 21 2026 12:26 PMMore open chats that are shareable with fewer clicksNeutralCommunication and Accessibility
115083770508Apr 21 2026 11:07 AMA broader and more up to date Tools/Resources center. The content and examples are my most frequently used section (i.e. style guide samples, kids club samples, etc) but many are outdated (2020). Would love to see new examples and content in there. NeutralResource and Best Practice Sharing
115083758534Apr 21 2026 10:53 AMRegional Networking Opportunities outside of the National Convention for Mid Level Administrators NeutralRegional Networking Events
115083757161Apr 21 2026 10:51 AMMaybe more networking opportunities in some way?NeutralProfessional Networking Opportunities
115083748605Apr 21 2026 10:41 AMAccess to a NACMA branded merch storeNeutral
115083745609Apr 21 2026 10:38 AMMore virtual sessions. NeutralVirtual Programming Offerings
115083732632Apr 21 2026 10:22 AMSomething specific designed for hbcuNeutralSpecialized School Programming
115083732634Apr 21 2026 10:22 AMGiveaway and vendor [reviews, as sometimes are marketers its hard to keep up with constant changes NegativeVendor Information and Reviews
115083730652Apr 21 2026 10:19 AMNone at the momentNeutralNo applied theme*
115083730841Apr 21 2026 10:19 AMI'd love to see more stuff geared toward smaller schools - it's hard, i get it because several of us wear way too many hats at this level, so it's difficult to find those who can give the time. NegativeSpecialized School Programming
115083728466Apr 21 2026 10:17 AMN/AUnknownNo applied theme*
115083727991Apr 21 2026 10:16 AMI am satisfied with what we receivePositiveNo applied theme*
115083725264Apr 21 2026 10:13 AMN/AUnknownNo applied theme*
115083724860Apr 21 2026 10:12 AMNoneNeutralNo applied theme*
115083721923Apr 21 2026 10:09 AMN/AUnknownNo applied theme*
115081689563Apr 17 2026 02:20 PMN/AUnknownNo applied theme*
115061656177Mar 17 2026 04:10 PMMaybe like a casual quarterly meet up in different regions where we can just connect as people and focus less on the work side of things for a bit. UnknownRegional Networking Events
115057475156Mar 11 2026 03:41 PMDigital vendor directory UnknownVendor Information and Reviews
115057458270Mar 11 2026 03:20 PMNothing necessarily additional, but I think that it would be helpful to get a walk through of all the benefits upon joining. I am new this year and is unsure what is all offered to me. UnknownMember Onboarding and Inclusivity
115056690721Mar 10 2026 03:32 PMI like how Women Leaders does their monthly recap of folks who got promotions and such on LinkedIn. Might be something cool to do on the NACMA pages as well. UnknownAwards and Recognition
115054563595Mar 06 2026 05:43 PMNothing I can think of at the moment.UnknownNo applied theme*
115054426147Mar 06 2026 01:59 PMHave the opportunity to get meal vouchers at convention or lunch provided to us. UnknownDiscounts and Cost Savings
115052814849Mar 04 2026 12:02 PMMore senior level networking opportunities with ADs, Deputy ADs and search firms.UnknownProfessional Networking Opportunities
115052756088Mar 04 2026 10:50 AMThe daily emails and access to events throughout the monthUnknownCommunication and Accessibility
115052332727Mar 03 2026 07:11 PMN/AUnknownNo applied theme*
115051545460Mar 02 2026 07:10 PMMore mid level to vet targeted programming. UnknownSpecialized School Programming
115051536174Mar 02 2026 06:52 PMRegional workshops UnknownRegional Networking Events
115051500815Mar 02 2026 05:49 PMNot sure as I am new and am enjoying the mentionship program!UnknownNo applied theme*
115051365251Mar 02 2026 03:11 PMNon-0% chance I am just missing this, but I think more content tailored towards the non-Power 4 schools would be helpfulUnknownSpecialized School Programming
115051354828Mar 02 2026 02:59 PMDirect connects. UnknownProfessional Networking Opportunities
115051349235Mar 02 2026 02:51 PMContacts list for those willing to share information and connect with within the industry. UnknownJob and Industry Directories
115051346707Mar 02 2026 02:48 PMHaving our own job board. Helping young professionals get connected. More opportunities for undergrad students.UnknownUndergraduate Student Engagement, Professional Networking Opportunities, Job and Industry Directories
115051338461Mar 02 2026 02:37 PMN/AUnknownNo applied theme*
115051266264Mar 02 2026 01:15 PMI really like the connections and virtual webinars throughout the year. Would like to see more.UnknownVirtual Programming Offerings
115051217574Mar 02 2026 12:22 PMn/aUnknownNo applied theme*
115051215558Mar 02 2026 12:20 PMI currently do not recieve the Athletics Administration Magazine and I'm not sure why. UnknownResearch and Industry Trends
115051191463Mar 02 2026 11:54 AMMore hands-on sessions (virtual) led by various leaders around the country with regard to new topics like rev-share, fan engagement, branding, merchandise, and ticket sales.UnknownResource and Best Practice Sharing, Virtual Programming Offerings
115051185837Mar 02 2026 11:47 AMDiscounts with NACMA vendorsUnknownDiscounts and Cost Savings
115051180127Mar 02 2026 11:40 AMMore revenue generation and digital marketing content UnknownResource and Best Practice Sharing
115051178400Mar 02 2026 11:38 AMWould love more varied sessions at convention.UnknownConvention Programming Variety
115051167463Mar 02 2026 11:24 AMResources for first year members and people new to the marketing field in athletics. UnknownMember Onboarding and Inclusivity
115051164722Mar 02 2026 11:20 AMN/AUnknownNo applied theme*

Question 10

On a scale of 1 to 10, please rate your satisfaction with the social content posted via the @NACMANews social channels.

12345678910TotalWeighted Average
1000.5%11.0%21.5%316.2%329.1%1826.8%5324.2%4811.1%229.6%191987.23
Please provide any thoughts you have regarding the @NACMANews social content.59
Answered198
Skipped14
Respondent IDResponse DatePlease provide any thoughts you have regarding the @NACMANews social content.TagsSentimentThematic Analysis (user)Thematic Analysis (auto-tagged)
115133934926Jul 08 2026 03:36 PMBefore, during, and after convention it seems most pertinent. Outside of that the recaps of Zoom calls have been solid too!Positive
115122571327Jun 18 2026 02:31 PMNot currently on social media.Neutral
115108049515May 26 2026 04:52 PMNAUnknown
115105994000May 22 2026 03:14 PMHave not used it but will look now.Neutral
115105882704May 22 2026 12:23 PMnaUnknown
115105860200May 22 2026 11:50 AMits fun addition to see "real life" implementationPositive
115105853379May 22 2026 11:40 AMDo not keep up with the social channels. Negative
115105828928May 22 2026 11:04 AMNAUnknown
115105828265May 22 2026 11:03 AMwish there was more!Neutral
115105821762May 22 2026 10:54 AMHonestly, I don't follow it close enough.Neutral
115105820991May 22 2026 10:53 AMI do not get news from social media, so this is not relevant to me.Neutral
115105816116May 22 2026 10:45 AMMore posts opposed to stories, make the day in the life full reel posts. Negative
115105814686May 22 2026 10:43 AMIt's awesome to see what other school's do behind the scenes for their premier events. Positive
115105812007May 22 2026 10:39 AMI just don't see it in my algorithms are much as others. Negative
115099005072May 12 2026 03:52 PMLove the takeovers!Positive
115094042986May 05 2026 03:32 PMI personally would love to see what more schools are doing throughout the year! If you're in need of helping coordinate or come up with some content, this is something that is currently part of my job at NC State Athletics and I would love to volunteer and help if needed. But personally, that's what I would like to see is just more content in real time and showing off what schools are doing in a more personalized manner. If you are looking for volunteers, my name is Amy McGugan and my email is akmcguga@ncsu.edu or amy.mcgugan@wolfpackclub.com.Positive
115093931846May 05 2026 01:25 PMThe social content is very important and keeps me updated with what is going on.Positive
115093875526May 05 2026 12:23 PMFrom what I have seen, it is well done. I do not personally seek it out. Neutral
115093838579May 05 2026 11:41 AMVery good! Helps to bring light to things that are being worked on.Positive
115093831285May 05 2026 11:32 AMN/AUnknown
115093814240May 05 2026 11:13 AMN/AUnknown
115093806667May 05 2026 11:04 AMThe takeovers seem to be the most engaging content.Positive
115093806287May 05 2026 11:04 AMN/AUnknown
115093806712May 05 2026 11:04 AMI’ll be honest I don’t really follow itNeutral
115084047992Apr 21 2026 05:07 PMI don't see a lot of things being posted on there regularly Negative
115084033660Apr 21 2026 04:44 PMMore behind-the-scenes content.Neutral
115083908362Apr 21 2026 02:00 PMI think incorporating some trends would be good.Neutral
115083904931Apr 21 2026 01:56 PMI haven't paid much attention to it. Neutral
115083872563Apr 21 2026 01:12 PMFun! Informative! Positive
115083788497Apr 21 2026 11:29 AMIncrease in social design and branding has been significant. Love it.Positive
115083761959Apr 21 2026 10:57 AMDoes not show up on my feed regularly Negative
115083757161Apr 21 2026 10:51 AMFeels like the admins are using content that has been sitting on shelves for a while. I've seen videos and photos posted of individuals who had left their position months before. Feel like the strategy isn't quite there.Negative
115083747674Apr 21 2026 10:41 AMLove it! No notes.Positive
115083748605Apr 21 2026 10:41 AMContent seems sparseNegative
115083732632Apr 21 2026 10:22 AMNAUnknown
115083729333Apr 21 2026 10:18 AMI'd honestly would love to see more of what other schools are doing and celebrating their achievements. Kind of like Skullsparks. Neutral
115083727991Apr 21 2026 10:16 AMI enjoy it, it helps me see what other folks are doing. Positive
115083725264Apr 21 2026 10:13 AMContent could be more frequent Neutral
115067925820Mar 26 2026 06:44 PMI like the Social Takeovers and getting behind-the-scenes and other schools on event day. I would like to see more short form videos to promote "Best Of" Award winners and highlight upcoming long-form content that is coming out.Unknown
115065276519Mar 23 2026 04:16 PMI like the takeovers to see what other schools are doing, and I would recommend pushing out more content (if feasible, given resources). It doesn't seem like a lot of my marketing colleagues follow the channels, so I would like to see more content to make it more useful for them.Unknown
115064997692Mar 23 2026 10:12 AMFrom my perspective, I only really see the takeovers and podcast promotions, I feel like there could be a little bit more posted. Unknown
115058266594Mar 12 2026 03:39 PMI don't follow the social media accountsUnknown
115057458270Mar 11 2026 03:20 PMI don't see many of the posts, but I do see the stories and love those! Unknown
115054563595Mar 06 2026 05:43 PMNothing I can think of at the moment.Unknown
115052332727Mar 03 2026 07:11 PMGreat content. Love the idea of the social media takeovers!Unknown
115052236598Mar 03 2026 04:26 PMGotten a lot better the past 1-2 years!Unknown
115052062826Mar 03 2026 12:48 PMDon't follow.Unknown
115051545460Mar 02 2026 07:10 PMLove the takeovers would like to see more with X ie monthly chat, sharing schools promos etcUnknown
115051500815Mar 02 2026 05:49 PMI like that there are social media take-overs, would be nice to see more social posts surrounding NACMA events such as virtual sessions.Unknown
115051428782Mar 02 2026 04:19 PMNAUnknown
115051369930Mar 02 2026 03:16 PMI think there's room for more coverage of what members within the industry are doing on a daily basisUnknown
115051365251Mar 02 2026 03:11 PMI always liked seeing gameday content for schools when they're doing a big promoUnknown
115051338461Mar 02 2026 02:37 PMn/aUnknown
115051221179Mar 02 2026 12:27 PMDidn't know there was a social channel...just followed lol.Unknown
115051217574Mar 02 2026 12:22 PMI love the podcasts, but wish there could be more. I love to see the takeovers to gain ideas on fan development and in-game entertainment. It would be awesome to see more of those or give them dedicated posts to the account.Unknown
115051191463Mar 02 2026 11:54 AMI love the takeovers! It has been so cool to see what peer institutions do on gamedays.Unknown
115051164722Mar 02 2026 11:20 AMFeels very inconsistentUnknown
115051159376Mar 02 2026 11:13 AMN/AUnknown
115051157699Mar 02 2026 11:11 AMI don't recall seeing a ton of NACMANews on my feed. (I'm also not super engaged on social media so this is probably my own fault haha)Unknown

Question 11

Have you participated in the NACMA mentorship program in the past?

Yes128 · 62.1%
no (hide)0 · 0.0%
No (please explain why not)78 · 37.9%
Answer ChoicesResponses
Answered206
Skipped6
Respondent IDResponse DateNo (please explain why not)TagsSentimentThematic Analysis (user)Thematic Analysis (auto-tagged)
115133934926Jul 08 2026 03:36 PMI believe I applied to and was not selected.Neutral
115124263928Jun 22 2026 09:22 AMI signed up and was paired with a mentor but she was never available to meet and was hard to get responses from when emailing her. Would love to take part again but that kind of hurt my experience with it.Negative
115123062787Jun 19 2026 10:02 AMFirst yearUnknown
115122794406Jun 18 2026 09:49 PMJust haven’t been immersed in all aspects of NACDANeutral
115122699803Jun 18 2026 05:52 PMI just started my full time job and am not sure how to get involved with this.Neutral
115122666702Jun 18 2026 04:55 PMTime constraints ( I have dual roles)Neutral
115122647915Jun 18 2026 04:24 PMI'd like to get more involved.Neutral
115118160224Jun 11 2026 04:13 PMI feel this year I got the bare minimum out of my mentorship. I did the 1:1 route rather than the cohort, and I feel that I would have benefitted more from the community of a cohort and mentor. While 1:1s allow me to ask the right questions and get focused attention, I think the cohort would allow me to hear my peers' struggles and we can problem solve as a group.Negative
115109253238May 28 2026 10:23 AMUnfortunately, I did not have the time to commit to the mentorship program the past year. Negative
115107745366May 26 2026 11:04 AMIt hasn't been a priority.Negative
115105994000May 22 2026 03:14 PMI should but moved from NACDA back to NACMA a few years ago and never participated since.Neutral
115105934774May 22 2026 01:42 PMHaven't had the chance yet. Neutral
115105882605May 22 2026 12:23 PMWas not given a mentorNeutral
115105860200May 22 2026 11:50 AMnot interestedNeutral
115105853379May 22 2026 11:40 AMI would be willing to be a mentor or have one of my own. Neutral
115105833832May 22 2026 11:12 AMUnable to commit the needed timeNeutral
115105821762May 22 2026 10:54 AMThis is a kind of one. I have participated in the NAATSO Mentorship program in my past ticketing days, but I haven't done NACMA yet. I just don't feel like I have enough free time to commit to it to do it right.Neutral
115105820991May 22 2026 10:53 AMNACMA is not my primary NACDA affiliation.Neutral
115105820681May 22 2026 10:53 AMICLA primaryNeutral
115105816116May 22 2026 10:45 AMFirst yearUnknown
115105812091May 22 2026 10:41 AMWill look up more info on the program. Neutral
115105811620May 22 2026 10:39 AMToo busy. Neutral
115105811088May 22 2026 10:38 AMWas doing other mentorship opps. Neutral
115100109941May 13 2026 08:30 PMTiming and bandwidth on my day to day.Neutral
115096358065May 08 2026 11:49 AMWas unaware of these opportunities but would like to be more involved next year.Neutral
115094034002May 05 2026 03:22 PMNo interest at this timeNeutral
115093931846May 05 2026 01:25 PMThis is my first year being a member of NACMA. I am still trying to figure out and navigate how to use these tools.Neutral
115093858973May 05 2026 12:04 PMNo reasoning. Neutral
115093846536May 05 2026 11:50 AMI have enough independent from NACMA mentorsNeutral
115093831824May 05 2026 11:33 AMFirst year in collegiate athletics under NACMA. Positive
115093831285May 05 2026 11:32 AMDid not know about it, but would love to hear more information for the next one!Neutral
115093829425May 05 2026 11:30 AMI do not have the time right now.Neutral
115093828262May 05 2026 11:29 AMI am unsure how to become a mentor/mentee.Neutral
115093818436May 05 2026 11:18 AMI don't feel like I have time to meaningfully participate Neutral
115093814240May 05 2026 11:13 AMI tried it my first year out of college & joining NACMA & it was a fail. My mentor had another mentee as well, never heard from him and then he got out of sports. Once I figured that out by research, I reached out to see if I could get another & believe there was effort at first, but nothing came about so I never applied again which was a bummer. Negative
115093814229May 05 2026 11:13 AMHave not had the extra time in my schedule but I am looking into possibly doing it this year.Neutral
115093812109May 05 2026 11:10 AMI have just joined NACMA. I am interested in the mentorship program when it becomes available next.Neutral
115093806287May 05 2026 11:04 AMN/AUnknown
115093804961May 05 2026 11:03 AMJust joined recentlyNeutral
115090826783Apr 30 2026 10:49 AMN/AUnknown
115084817959Apr 22 2026 04:14 PMDon't have the time to properly mentor someone based on my work commitments and family timeNeutral
115084696394Apr 22 2026 01:49 PMNo, I have only been a member of NACMA for two years and am still learning about all of the resources.Neutral
115084047992Apr 21 2026 05:07 PMI always forgot to sign up for it. Neutral
115083907634Apr 21 2026 02:00 PMI need to! No reason honestly.Neutral
115083904931Apr 21 2026 01:56 PMI don't know much about it. Neutral
115083872563Apr 21 2026 01:12 PMThis is my first year.Neutral
115083840729Apr 21 2026 12:33 PMDidn't see the value in it before, though wish I had done it when I was younger.Positive
115083835770Apr 21 2026 12:26 PMNever thought about it.Neutral
115083798735Apr 21 2026 11:41 AMtime.Neutral
115083788497Apr 21 2026 11:29 AMYears ago. I don't have the capacity to take on new relationships at that level at this time and still be able to be a good mentor to my current tree.Neutral
115083775937Apr 21 2026 11:13 AMThis is my first year!Neutral
115083776045Apr 21 2026 11:13 AMDon't remember seeing the communication about this but probably missed it.Neutral
115083752872Apr 21 2026 10:47 AMI work strictly in sponsorship sales and activation, so I don't know if the mentorship program would be a good fit.Neutral
115083747674Apr 21 2026 10:41 AMNot sure if I was aware of all of the options? I'd enjoy a mentorship with someone in a leadership position or one I aspire to instead of mentoring youngers newcomers. While I have nearly 20 years career experience, I've only been in collegiate athletics for 4 years, so I am looking for a mentor and less likely to provide mentee support at this point in my career. Not sure if that's an option provided? Neutral
115083745609Apr 21 2026 10:38 AMThis is my first full time job in collegiate athletics. I have not had the opportunity to participate in NACMA in the past. Neutral
115083746265Apr 21 2026 10:38 AM.Unknown
115083732634Apr 21 2026 10:22 AMI had another mentor within NACMA outside the mentorship program so felt this was a step aroundPositive
115083730841Apr 21 2026 10:19 AMI'm more than willing to be a mentor, I just need to remember to sign up. Neutral
115083728399Apr 21 2026 10:17 AMno particular reason. Neutral
115083725294Apr 21 2026 10:13 AMnot sure on the fit for me Neutral
115057458270Mar 11 2026 03:20 PMI am new to NACMA this year, but it is something that I would love to be considered for in the future!Unknown
115055631487Mar 09 2026 11:14 AMTime commitment. I need to though!Unknown
115054426147Mar 06 2026 01:59 PMI have not participated in the past but a goal of mine for future as I would like to be a part of it. Unknown
115052756088Mar 04 2026 10:50 AMI didn't know about a mentorship program through NACMA.Unknown
115052332727Mar 03 2026 07:11 PMHonestly, timing of the notification. But, I am interested.Unknown
115052062826Mar 03 2026 12:48 PMParticipated in different cohorts sponsored by NACMA instead. Unknown
115052049253Mar 03 2026 12:31 PMI’ve been extremely busy with my job to the point I don’t really want to put even more on my plateUnknown
115051536174Mar 02 2026 06:52 PMI do not believe that I would the time to dedicate to this program.Unknown
115051500815Mar 02 2026 05:49 PMDidn't know about it.Unknown
115051458641Mar 02 2026 04:53 PMNew Unknown
115051354828Mar 02 2026 02:59 PMThis is my first year. Didn’t know about it. Unknown
115051300786Mar 02 2026 01:56 PMDo not know a lot about it.Unknown
115051251430Mar 02 2026 01:01 PMNever askedUnknown
115051217574Mar 02 2026 12:22 PMWas not aware of the details. Interested in looking into it moreUnknown
115051191463Mar 02 2026 11:54 AMI haven't had the time to participate, unfortunately.Unknown
115051180127Mar 02 2026 11:40 AMConcerned about the time commitment Unknown
115051167463Mar 02 2026 11:24 AMI was unaware of this programUnknown
115051156610Mar 02 2026 11:10 AMlack of timeUnknown

Question 12

Listed below are several topics we believe our membership wants to learn more about. How important is each one for your development?

Networking best practices14 · 6.7%
Attendance3 · 1.4%
In-venue fan experience1 · 0.5%
Virtual/digital fan engagement8 · 3.8%
Fan research and trends1 · 0.5%
Brand management2 · 0.9%
Sales and fundraising campaign development12 · 5.7%
Multimedia rights and sponsorship10 · 4.8%
Licensing and other revenue contracts11 · 5.2%
Career management (growth/job seeking)7 · 3.3%
Mental health and wellness20 · 9.5%
Business intelligence tools12 · 5.7%
Diversity, inclusion and social justice initiatives30 · 14.2%
Leadership development4 · 1.9%
Mentorship opportunities13 · 6.2%
Creative content development5 · 2.4%
Not importantSomewhat importantVery importantCriticalTotalWeighted Average
Other (please specify)3
Answered211
Skipped1
Respondent IDResponse DateOther (please specify)TagsSentimentThematic Analysis (user)Thematic Analysis (auto-tagged)
115093880193May 05 2026 12:28 PMREVENUE GENERATION (Sponsorships, Tickets, Parking, Fund Raising, NIL)Neutral
115083788497Apr 21 2026 11:29 AMI wish NACMA would use more funding to commission research that would be valuable to the membership.Neutral
115051349235Mar 02 2026 02:51 PMSocial Media and Marketing IntegrationUnknown

Question 13

Prior to taking this survey, were you aware that NACMA members could download (and upload) brand style guides, job descriptions, org charts, season recaps, marketing plans, game scripts, etc. using the Tools section of the NACMA Online Library?

Yes118 · 56.5%
No91 · 43.5%
Answer ChoicesResponses
Answered209
Skipped3

Question 14

To what extent do you agree or disagree with the following statements:

My attitudes towards a company are influenced by whether they are a NACMA corporate sponsor.31 · 14.9%
I am more likely to recommend or use a company’s products or services if it is a NACMA corporate sponsor.18 · 8.7%
Strongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agreeTotalWeighted Average
Answered208
Skipped4

Question 15

Are you actively looking for a full time position?

Yes, and in college athletics46 · 22.0%
Yes, but not in college athletics9 · 4.3%
No154 · 73.7%
Answer ChoicesResponses
Answered209
Skipped3

Question 16

Which athletics department position below most closely aligns with your ultimate career goal?

Athletics Director35 · 16.8%
Deputy Athletics Director65 · 31.3%
Senior Associate AD47 · 22.6%
Associate AD30 · 14.4%
Assistant AD5 · 2.4%
Director or Assistant Director18 · 8.7%
Other (please specify)8 · 3.9%
Answer ChoicesResponses
Answered208
Skipped4
Respondent IDResponse DateOther (please specify)TagsSentimentThematic Analysis (user)Thematic Analysis (auto-tagged)
115107745366May 26 2026 11:04 AMSpecial AssistantNeutral
115105820681May 22 2026 10:53 AMLDNeutral
115105811088May 22 2026 10:38 AMNot in college athleticsNeutral
115093814240May 05 2026 11:13 AMI feel like I don't chase the title, it is where I can make the most impact doing what I do, so I can be content with anything, but looking forward to moving up to an Assistant AD to stay in the industryPositive
115083776045Apr 21 2026 11:13 AMA job in sports but not college athleticsNeutral
115083745313Apr 21 2026 10:37 AMAssociate DirectorNeutral
115083727991Apr 21 2026 10:16 AMWNBA Team PresidentNeutral
115051365251Mar 02 2026 03:11 PMGoal is outside of sportsUnknown

Question 17

What is your gender?

Male125 · 59.5%
Female85 · 40.5%
Non-binary0 · 0.0%
Prefer not answer0 · 0.0%
Prefer to self-describe0 · 0.0%
Answer ChoicesResponses
Answered210
Skipped2

Question 18

What is your age?

17 or younger0 · 0.0%
18-200 · 0.0%
21-2986 · 40.9%
30-3977 · 36.7%
40-4927 · 12.9%
50-5918 · 8.6%
60 or older2 · 0.9%
Answer ChoicesResponses
Answered210
Skipped2

Question 19

What is your ethnicity?

American Indian or Alaskan Native0 · 0.0%
Asian5 · 2.4%
Black or African American20 · 9.6%
Hispanic or Latino12 · 5.7%
Native Hawaiian or Other Pacific Islander0 · 0.0%
Multiracial5 · 2.4%
White165 · 79.0%
Prefer not to answer2 · 1.0%
Prefer to self-describe0 · 0.0%
Answer ChoicesResponses
Answered209
Skipped3

Question 20

Do you have any children under 18?

Yes58 · 27.6%
No152 · 72.4%
Answer ChoicesResponses
Answered210
Skipped2

Question 21

If you have additional comments, concerns or suggestions, please share those below.

Answered19
Skipped193
Respondent IDResponse DateResponsesTagsSentimentThematic Analysis (user)Thematic Analysis (auto-tagged)
115122571327Jun 18 2026 02:31 PMWould love to explore some panel at NACMA on student workers/interns and how to utilize them, grow them, etc. More of a leadership focused approach.NeutralStudent Employment and Development
115108049515May 26 2026 04:52 PMNAUnknownNo applied theme*
115107698893May 26 2026 10:16 AMYes, the Marketing team of the year has lost it's luster, and seeing the three finalist this year looks like a repeat of past years... I have a lot of respect for the award, so trying to figure out a way to bring back the juice to it would be great! NegativeRecognition and Awards
115105999350May 22 2026 03:22 PMN/AUnknownNo applied theme*
115105860200May 22 2026 11:50 AMregional networking events would be great instead of only 1x/year. could host around a conference or national championshipNeutralRegional Networking Events
115105812007May 22 2026 10:39 AMN/AUnknownNo applied theme*
115093880193May 05 2026 12:28 PMREVENUE GENERATION is keyNeutralRevenue Generation Strategy
115093818716May 05 2026 11:18 AMMy NACMA mentor never took anytime to talk with me. I planned the two calls we had. For the most recent scheduled call, he forgot and never joined. Following that I asked for another time he was available. That was 3 months ago, he never responded to me. NegativeMentorship Program Structure
115093814240May 05 2026 11:13 AMBe sure to be open to the small schools. Mid-majors do so much but feels like we are outcasted because we can't be has big as P4. It's refreshing to see when mid-majors are recognized for big accomplishments & awards. PositiveRecognition and Awards
115093804961May 05 2026 11:03 AMN/AUnknownNo applied theme*
115084696394Apr 22 2026 01:49 PMI really enjoy the NACMA podcast and find them helpful to hear other professionals' experiences and creative ideas.PositivePodcast Value Assessment
115083788497Apr 21 2026 11:29 AMI wish NACMA would use more funding to commission research that would be valuable to the membership.NeutralResearch Funding Initiatives
115083788131Apr 21 2026 11:28 AMNACMA office and board have done an excellent job with programming this year! Appreciate all of the added opportunities for engagement virtually. PositiveNo applied theme*
115083776157Apr 21 2026 11:13 AMI was really not a fan of the new group mentorship model this year through the mentor/mentee program; it felt like it was just dumped on us with no instruction or guidance and we were left to figure out how to group mentor three distinct people with very different needs from the program. It really left a bad taste in my mouth relating to the mentor program as it felt the least organized or guided this year out of any I can remember...I love to mentor younger people in the industry but there needs to be some guidance or structure so that it's not this insane time lift on the part of the mentors. NegativeMentorship Program Structure
115083721923Apr 21 2026 10:09 AMN/AUnknownNo applied theme*
115054295838Mar 06 2026 11:05 AMThanks to the entire Board for all of your work! It's amazing what you all can do in spite of Nick Strah. :) With love, Brad UnknownNo applied theme*
115051354828Mar 02 2026 02:59 PMN/AUnknownNo applied theme*
115051346707Mar 02 2026 02:48 PMGraduate Assistant Exploitation...at convention a couple years ago there was an AD panel where one of them said GA pay will never change. We have these young professionals working full time hours on tiny stipends under the guise of "it's a privilege to work in sports". They're helping these athletes and coaches make $...but they don't get any of it. At least pay them hourly. It's a privilege to have a job, it's not a privilege to be taken advantage of because of a broken model. Help fix it.UnknownStudent Employment and Development
115051217574Mar 02 2026 12:22 PMn/aUnknownNo applied theme*

Question 22

If you'd like to be entered to win an Amazon.com gift card or the grand prize of a 2026-27 NACMA membership, please enter your name and email address below.

Name:157 · 100.0%
Company:0 · 0.0%
Address:0 · 0.0%
Address 2:0 · 0.0%
City/Town:0 · 0.0%
State/Province:0 · 0.0%
ZIP/Postal Code:0 · 0.0%
Country:0 · 0.0%
Email Address:157 · 100.0%
Phone Number:0 · 0.0%
Answer ChoicesResponses
Answered157
Skipped55
Respondent IDResponse DateName:TagsCompany:TagsAddress:TagsAddress 2:TagsCity/Town:TagsState/Province:TagsZIP/Postal Code:TagsCountry:TagsEmail Address:TagsPhone Number:TagsSentimentThematic Analysis (user)Thematic Analysis (auto-tagged)
115133934926Jul 08 2026 03:36 PMJoel Marionjoel_marion@byu.eduUnknown
115127745504Jun 27 2026 04:12 PMAnna Grissettamgrisse@uab.eduUnknown
115124350984Jun 22 2026 11:32 AMLucas Codylc23419-sw@georgiasouthern.eduUnknown
115124308190Jun 22 2026 10:30 AMLeAnne KruegerLeannekrueger@creighton.eduUnknown
115124281018Jun 22 2026 09:48 AMAbbey Levealevea99@sbcglobal.netUnknown
115124263928Jun 22 2026 09:22 AMCaroline Gagencgagen@theacc.orgUnknown
115122794406Jun 18 2026 09:49 PMDenise Rankins denise.rankins@sus.eduUnknown
115122699803Jun 18 2026 05:52 PMHadli Lordshadlilords@suu.eduUnknown
115122647915Jun 18 2026 04:24 PMCameron Howardcameronhoward173@boisestate.eduUnknown
115122602465Jun 18 2026 03:14 PMRyan Moorermoor179@kennesaw.eduUnknown
115122571327Jun 18 2026 02:31 PMEmily Bridgeselbrid01@louisville.eduUnknown
115122569584Jun 18 2026 02:28 PMMike DeMossmdemoss@ohio.eduUnknown
115118160224Jun 11 2026 04:13 PMEnrique Ortizeortiz5@scu.eduUnknown
115116669907Jun 09 2026 04:12 PMWillie Hoganwillie.hogan@eku.eduUnknown
115109253238May 28 2026 10:23 AMTim Michltmichl@athletics.tamu.eduUnknown
115106133091May 22 2026 08:17 PMAndy Rowdonabrowdon@wm.eduUnknown
115106034333May 22 2026 04:20 PMAlexandra Hallinanhallinaa@up.eduUnknown
115105999350May 22 2026 03:22 PMMurfee TannerMurfeej@vt.eduUnknown
115105934774May 22 2026 01:42 PMAlejandro Moreno-Vegamorenove@up.eduUnknown
115105882605May 22 2026 12:23 PMTim Patricktap24a@acu.eduUnknown
115105882704May 22 2026 12:23 PMAndrew Reinaareina@calbaptist.eduUnknown
115105874815May 22 2026 12:11 PMAudrey Santilliagunther@providence.eduUnknown
115105865526May 22 2026 11:58 AMRob Pattersonrob.patterson@athletics.utexas.eduUnknown
115105860200May 22 2026 11:50 AMSuzette McQueensmcquee1@kent.eduUnknown
115105853379May 22 2026 11:40 AMClayton Barnesclayton.barnes@wmich.eduUnknown
115105834983May 22 2026 11:13 AMSteve Butlersteve.butler@richmond.eduUnknown
115105833832May 22 2026 11:12 AMMike Richardmichael.richard@westpoint.eduUnknown
115105828928May 22 2026 11:04 AMMadeline Baumannmrbauma@clemson.eduUnknown
115105828265May 22 2026 11:03 AMNina Goodhuengoodhue@depaul.eduUnknown
115105821762May 22 2026 10:54 AMChris Florescff0015@auburn.eduUnknown
115105820991May 22 2026 10:53 AMDrew Browna.c.brown@marquette.eduUnknown
115105816116May 22 2026 10:45 AMErin Saggeseerin.saggese@belmont.eduUnknown
115105814686May 22 2026 10:43 AMCameron Kobernakobernca@gvsu.eduUnknown
115105812091May 22 2026 10:41 AMJason Sullivanjsulliva@bryant.eduUnknown
115105812007May 22 2026 10:39 AMNick Downsnick.downs@ku.eduUnknown
115105811620May 22 2026 10:39 AMLenny Kaplankaplan@njit.eduUnknown
115105811088May 22 2026 10:38 AMValerie McQuadevalerie.mcquade@temple.eduUnknown
115100109941May 13 2026 08:30 PMJoshua Moonjoshua.moon@uci.eduUnknown
115099005072May 12 2026 03:52 PMJon Wepkingjon.wepking@mnstate.eduUnknown
115096402135May 08 2026 12:48 PMBrian Morganbrian.morgan@marquette.eduUnknown
115096358065May 08 2026 11:49 AMALYSHIA ALLISONa1alliso@odu.eduUnknown
115095781224May 07 2026 04:18 PMMurray Littlepagemulittlepage@davidson.eduUnknown
115095534633May 07 2026 11:43 AMDayton Bombargerdaytonbombarger@gmail.comUnknown
115094563802May 06 2026 09:46 AMMiyah Watfordmwatford@gmu.eduUnknown
115094190535May 05 2026 07:22 PMTodd Greenbaumtgreenbaum@ucsd.eduUnknown
115094124975May 05 2026 05:22 PMAudrey Ann Lasteraudrey.laster@wku.eduUnknown
115094042986May 05 2026 03:32 PMAmy McGuganakmcguga@ncsu.eduUnknown
115094006045May 05 2026 02:51 PMRyan Millerryan.miller.9@minotstateu.eduUnknown
115093931846May 05 2026 01:25 PMEthan Cheathamecheatha@csu.eduUnknown
115093876493May 05 2026 12:24 PMPaul Dennispaul.dennis@wsu.eduUnknown
115093858973May 05 2026 12:04 PMJacob AllardJacob.allard@marquette.eduUnknown
115093846536May 05 2026 11:50 AMJon Boswelljonathan_boswell@uml.eduUnknown
115093845192May 05 2026 11:48 AMAustin Queckaaqueck@memphis.eduUnknown
115093838579May 05 2026 11:41 AMBob Gavaganrobert.p.gavagan@vanderbilt.eduUnknown
115093831824May 05 2026 11:33 AMEric Andrsonericanderson@uidaho.eduUnknown
115093831285May 05 2026 11:32 AMNylasia Kellynylasia.kelly@gmail.comUnknown
115093828262May 05 2026 11:29 AMAlanna Barrazaalanna.barraza@okstate.eduUnknown
115093826324May 05 2026 11:26 AMTony Ledwelltledwell@niu.eduUnknown
115093823527May 05 2026 11:23 AMAbie Gormanaegorman1s@semo.eduUnknown
115093821256May 05 2026 11:21 AMJake Sutterjaksutt@siue.eduUnknown
115093818436May 05 2026 11:18 AMMolly mayermayer.848@osu.eduUnknown
115093818716May 05 2026 11:18 AMElla Thompsonellaelizabetht2003@gmail.comUnknown
115093816995May 05 2026 11:16 AMJeremy Parksjparks5249@gmail.comUnknown
115093815388May 05 2026 11:14 AMKatie Schaumk.r.schaum@tcu.eduUnknown
115093814229May 05 2026 11:13 AMShane Pellegrinespellegrine@fgcu.eduUnknown
115093814240May 05 2026 11:13 AMKayli ManypennyKayli.Manypenny@unt.eduUnknown
115093812310May 05 2026 11:11 AMKARIN G TORCHIAktorchia@rider.eduUnknown
115093812109May 05 2026 11:10 AMNik Romeroner5306@psu.eduUnknown
115093810079May 05 2026 11:08 AMGrace Gheegrace.ghee@northwestern.eduUnknown
115093806909May 05 2026 11:05 AMMarissa Bayermarissa_bayer@baylor.eduUnknown
115084817959Apr 22 2026 04:14 PMChris Masterscmasters@uic.eduUnknown
115084696394Apr 22 2026 01:49 PMKarina Macielkmaciel@athletics.ucla.eduUnknown
115084614251Apr 22 2026 12:13 PMKameron DearingKameron.Dearing@uvu.eduUnknown
115084033660Apr 21 2026 04:44 PMEric Mathewsericmath@hawaii.eduUnknown
115083985048Apr 21 2026 03:35 PMHolley Reeseholley_reese@baylor.eduUnknown
115083918366Apr 21 2026 02:13 PMJosh Benderjcbende1@olemiss.eduUnknown
115083904931Apr 21 2026 01:56 PMMallory Bechtoldbechtoldm@xavier.eduUnknown
115083879847Apr 21 2026 01:22 PMJeff Linjclin3000@gmail.comUnknown
115083872563Apr 21 2026 01:12 PMAyden Stennett ays0015@auburn.eduUnknown
115083868268Apr 21 2026 01:07 PMThomas ChromiakThomas_Chromiak1@baylor.eduUnknown
115083835403Apr 21 2026 12:25 PMAriana Palmerpalmera@fau.eduUnknown
115083826371Apr 21 2026 12:14 PMNatalieNatalie.Montoya-1@colorado.eduUnknown
115083798735Apr 21 2026 11:41 AMPam Kehoepkehoe@uh.eduUnknown
115083788131Apr 21 2026 11:28 AMSarah Ratchfordsratchford@fairfield.eduUnknown
115083775937Apr 21 2026 11:13 AMKai Haukaaskhaukaa1@uwyo.eduUnknown
115083776045Apr 21 2026 11:13 AMJori Bryantjoribryant2@gmail.comUnknown
115083776157Apr 21 2026 11:13 AMChris Schoenchristopher.schoen@northwestern.eduUnknown
115083767814Apr 21 2026 11:03 AMTaylor R. Jeanlewistaylor.r.jeanlewis@jsums.eduUnknown
115083761959Apr 21 2026 10:57 AMAdam Golishaagolish03@gmail.comUnknown
115083752872Apr 21 2026 10:47 AMZach Boydboydz1@udayton.eduUnknown
115083748605Apr 21 2026 10:41 AMKate Gierkategier@udel.eduUnknown
115083745313Apr 21 2026 10:37 AMJacob PrailJacob_Prail@baylor.eduUnknown
115083744927Apr 21 2026 10:37 AMBrandon Hurst bhurst10@unm.eduUnknown
115083737700Apr 21 2026 10:28 AMWyatt Hallwhall17@aum.eduUnknown
115083732634Apr 21 2026 10:22 AMMorgan Whitemorgan.white@uni.eduUnknown
115083732632Apr 21 2026 10:22 AMKristol Williams kristol.williams@aamu.eduUnknown
115083730652Apr 21 2026 10:19 AMTori Thurstontori13@vt.eduUnknown
115083730841Apr 21 2026 10:19 AMScott Nelsenscott.nelsen@mnsu.eduUnknown
115083729333Apr 21 2026 10:18 AMJake Baskingerbaskinger@southalabama.eduUnknown
115083728466Apr 21 2026 10:17 AMTyler Sextontsexton@athletics.pitt.eduUnknown
115083728399Apr 21 2026 10:17 AMHannah Saulnierhsaulnier@uwf.eduUnknown
115083727991Apr 21 2026 10:16 AMLarhonda Burleylburley@ath.msu.eduUnknown
115083725140Apr 21 2026 10:13 AMNeal Franzernfranzer@unc.eduUnknown
115083725294Apr 21 2026 10:13 AMJosh Borgerborgerjo@gvsu.eduUnknown
115083725264Apr 21 2026 10:13 AMDerek Ravlinderekravlin@creighton.eduUnknown
115083724506Apr 21 2026 10:12 AMJohn Tiesojtieso@umd.eduUnknown
115083723431Apr 21 2026 10:10 AMKaitlyn Steenvoordeklillebe@purdue.eduUnknown
115083721923Apr 21 2026 10:09 AMKevin Nguyenngukevin@upenn.eduUnknown
115067925820Mar 26 2026 06:45 PMRicky Zum Mallenrichard.zummallen@colorado.eduUnknown
115067828631Mar 26 2026 04:01 PMKathryn Dillinkathryndillin@vt.eduUnknown
115064997692Mar 23 2026 10:12 AMWilnir Louiswl345@njit.eduUnknown
115061656177Mar 17 2026 04:10 PMAshley Terryaterry14@umd.eduUnknown
115058266594Mar 12 2026 03:39 PMEmily Staedyemily.staedy@augie.eduUnknown
115057475156Mar 11 2026 03:41 PMTim Bautistatim.bautista@dartmouth.eduUnknown
115057458270Mar 11 2026 03:20 PMCallie Simpsoncalliesimpson@wayne.eduUnknown
115056690721Mar 10 2026 03:32 PMMacall Martinmacall.martin@maac.orgUnknown
115054563595Mar 06 2026 05:43 PMQuintin Paytonquintin.payton@uta.eduUnknown
115054426147Mar 06 2026 01:59 PMAndy Sailersailer@northernsun.orgUnknown
115054295838Mar 06 2026 11:05 AMBrad Wurthmanwurthman@vt.eduUnknown
115053735233Mar 05 2026 03:12 PMKristen Oitkerkoitker1@uca.eduUnknown
115053649314Mar 05 2026 01:19 PMRhiannon Aragonrhiannonaragon@csufresno.eduUnknown
115052814849Mar 04 2026 12:02 PMMichael Smoosemjs25c@acu.eduUnknown
115052756088Mar 04 2026 10:50 AMJoseph Waltersjoseph.walters@hamptonu.eduUnknown
115052332727Mar 03 2026 07:11 PMAjohnee Rodneyajohnee.rodney@sus.eduUnknown
115052236598Mar 03 2026 04:26 PMRachel Palmerrpalmer@umd.eduUnknown
115052220295Mar 03 2026 04:04 PMJustin Liskjrlisk2@ncsu.eduUnknown
115052062826Mar 03 2026 12:48 PMRyan Paulrpaul17@kent.eduUnknown
115051545460Mar 02 2026 07:10 PMKatie Prchlikkprchlik@gmail.comUnknown
115051536174Mar 02 2026 06:52 PMNick Smithnasmith@holycross.eduUnknown
115051500815Mar 02 2026 05:49 PMCharmaine Haascharmaine.haas@ndsu.eduUnknown
115051458641Mar 02 2026 04:53 PMDavid M. Needsdneeds@cn.eduUnknown
115051457903Mar 02 2026 04:52 PMJessica BennettJBennett@coloradocollege.eduUnknown
115051429949Mar 02 2026 04:20 PMAustin Van TreurenAustinvt@udel.eduUnknown
115051428782Mar 02 2026 04:19 PMBailey Toddbailey.todd@yale.eduUnknown
115051369930Mar 02 2026 03:16 PMArmando Ruelasaruelasjr@sdsu.eduUnknown
115051365251Mar 02 2026 03:11 PMJohn Cornfieldjohn.cornfield@georgetown.eduUnknown
115051354828Mar 02 2026 02:59 PMRickey Hyattrickeyhyattjr@yahoo.comUnknown
115051349235Mar 02 2026 02:51 PMRyan ParncuttRparncut@odu.eduUnknown
115051346707Mar 02 2026 02:48 PMJon Wepkingjon.wepking@mnstate.eduUnknown
115051285683Mar 02 2026 01:37 PMBrian Hickshicksb@xavier.eduUnknown
115051266264Mar 02 2026 01:15 PMJeremy Panakosjmp5431@utulsa.eduUnknown
115051264998Mar 02 2026 01:14 PMMichael Murtaghmichaelmurtagh@boisestate.eduUnknown
115051262591Mar 02 2026 01:11 PMKarina Handelandhandelan@up.eduUnknown
115051221179Mar 02 2026 12:27 PMSabrinaThomasUnknown
115051217574Mar 02 2026 12:22 PMKenleigh West-Wingwestwike@gvsu.eduUnknown
115051215558Mar 02 2026 12:20 PMJacob Dyejdye21@kennesaw.eduUnknown
115051206360Mar 02 2026 12:09 PMHayden Kupshhkupsh@uoregon.eduUnknown
115051197787Mar 02 2026 12:02 PMGianna SarkisGasua@rit.eduUnknown
115051191463Mar 02 2026 11:54 AMEvan Martinezermartinez@wm.eduUnknown
115051185837Mar 02 2026 11:47 AMConner Leonardconleon@bgsu.eduUnknown
115051178400Mar 02 2026 11:38 AMMichael Robertsonmr328@evansville.eduUnknown
115051167463Mar 02 2026 11:24 AMBrooke Rathbunbrrath03@wsc.eduUnknown
115051164722Mar 02 2026 11:20 AMAndrew Dursiandrew.dursi@uconn.eduUnknown
115051159376Mar 02 2026 11:13 AMYasmin Turner-Wardyaturnerward@davidson.eduUnknown
115051157699Mar 02 2026 11:11 AMLeslie Ellisleslieellis@vt.eduUnknown
115051156610Mar 02 2026 11:10 AMErnesto Perezepere113@calpoly.eduUnknown
115051156225Mar 02 2026 11:09 AMBrooke Robinsonbrob@uoregon.eduUnknown

Question 23

Are you planning on attending the NACMA Convention this year?

Yes128 · 61.0%
No56 · 26.7%
Not sure (please specify)26 · 12.4%
Answer ChoicesResponses
Answered210
Skipped2
Respondent IDResponse DateNot sure (please specify)TagsSentimentThematic Analysis (user)Thematic Analysis (auto-tagged)
115127745504Jun 27 2026 04:12 PMI would love to attend the convention, but my attendance will depend on whether or not my department will cover the cost or at least some of the cost of attending or if I receive a stipend. I just can't cover the full cost out of my own pocket.Neutral
115124281018Jun 22 2026 09:48 AMIt depends on the situation with my next institutionNeutral
115122647915Jun 18 2026 04:24 PMThis past year was the first year Boise State has not paid for us to attend a major Conference in Las Vegas. Orlando is less likely, any would be even more difficult to pay for out of pocket.Negative
115105994000May 22 2026 03:14 PMUniversity just pulled funding for professional development trips so likely not going to make it.Neutral
115105814686May 22 2026 10:43 AMI will be attending the NAATSO convention, while also showing up to some of the NACMA sessions during convention. Positive
115094563802May 06 2026 09:46 AMMay not be able to affordNeutral
115094042986May 05 2026 03:32 PMI want to, but with some cutbacks in spending this year may not be able to travel. Hope everyone has a great time though!Positive
115093812310May 05 2026 11:11 AMMy athletic director just retired so as the senior associate ad I am tasked with taking on some of his responsibilities so I may not be able to attend now due to added tasks unfortunately.Negative
115093806909May 05 2026 11:05 AMIf Baylor cannot cover the cost, I cannot afford to attend.Negative
115093806667May 05 2026 11:04 AMOur plans are contingent upon the postseason events of our spring sports.Neutral
115090826783Apr 30 2026 10:49 AMN/AUnknown
115083776157Apr 21 2026 11:13 AMHoping to, just need my CFO to greenlight it since we're still technically under a professional development ban for budgetary reasons. Neutral
115083770508Apr 21 2026 11:07 AMBudget is being decided right now - hopeful but unlikely Neutral
115083767814Apr 21 2026 11:03 AMMy institution is not paying for NACMA this year.Negative
115083745609Apr 21 2026 10:38 AMNot sure if my schedule aligns with the convention yet.Neutral
115083732634Apr 21 2026 10:22 AMunsure about funding to goNeutral
115083727991Apr 21 2026 10:16 AMI want to attend and am working it- it comes down to budget. I will know shortly. Positive
115068684745Mar 27 2026 10:00 PMFinancesUnknown
115064997692Mar 23 2026 10:12 AMDependent on scholarship and how much my institution will cover. Unknown
115057475156Mar 11 2026 03:41 PMNo funding available through my schoolUnknown
115052814849Mar 04 2026 12:02 PMWaiting on department funding.Unknown
115051354828Mar 02 2026 02:59 PMFinancialsUnknown
115051264998Mar 02 2026 01:14 PMTrying to find funding.Unknown
115051262591Mar 02 2026 01:11 PMI have to be at outdoor track nationals and they overlapUnknown
115051221179Mar 02 2026 12:27 PMNeed to see if schedule allows. :)Unknown
115051185837Mar 02 2026 11:47 AMDepends if the cost will be covered by my new institution.Unknown

Question 24

Why aren't you planning on attending convention?

Personal Reasons11 · 19.6%
Financial Decision28 · 50.0%
Other (please specify)17 · 30.4%
Answer ChoicesResponses
Answered56
Skipped156
Respondent IDResponse DateOther (please specify)TagsSentimentThematic Analysis (user)Thematic Analysis (auto-tagged)
115106350744May 23 2026 11:03 AMI feel the convention provides less and less valuable information and learning opportunities each year. It's becoming a waste of time.Negative
115105834983May 22 2026 11:14 AMDo not like the convention in vegas, and the expense too high. Wish there was a way to stream the contentNegative
115105821762May 22 2026 10:54 AMWe are hosting a soccer friendly during the conferenceNeutral
115098244507May 11 2026 07:59 PMOther conferences provide more valueNeutral
115093821256May 05 2026 11:21 AMConflictNeutral
115093818716May 05 2026 11:18 AMMy temporary position is ending in the last week of MayNeutral
115093814240May 05 2026 11:13 AMVacation Neutral
115093814229May 05 2026 11:13 AMMy school did not provide the funding this year - and I am saving for my wedding in November this year so personal finances are not an option this year.Negative
115093806287May 05 2026 11:04 AMDepartment sends every other year Neutral
115093804961May 05 2026 11:03 AMFamily is having a baby around that timeNeutral
115083798735Apr 21 2026 11:42 AMWe can't afford to send everyone so we rotate. Negative
115083729333Apr 21 2026 10:18 AMChanges in the departmentNegative
115083728466Apr 21 2026 10:17 AMDepartment decisionNeutral
115083723431Apr 21 2026 10:11 AMChecking out a different conference and my institution can't financially send me to bothNegative
115052062826Mar 03 2026 12:49 PMUniversity on a travel freeze; No interest in attending in Vegas. Unknown
115051285683Mar 02 2026 01:37 PMNo institutional funding for professional development travel.Unknown
115051266264Mar 02 2026 01:15 PMI typically attend every other year. East coast is easier for me.Unknown